I plan, write and publish your articles, social posts, emails and case studies with AI, and I check every claim before it goes live.
400+
Articles, social posts, emails and case studies published
700K+
Monthly views on social channels I ran
I plan what a brand publishes and then make it: I start from the questions buyers ask before they buy, set the pillars, the calendar and the editorial rules, and write every piece the plan calls for. AI drafts inside pipelines I build, and I set the angle, edit each piece and check every claim before it goes live. For Seya Health that meant 65 new articles in four months, every one inside the brand’s approved claims. On social, I set the pillars and the calendar, make posts for each platform, and publish them on a system where a person approves every post.
Find out which content earns its keep, then fix, merge or retire the rest in order of impact.
Learn the exact questions your buyers ask before they buy, from customer calls, sales and search data.
Set your content pillars, topic map and each channel's job, so every piece moves buyers toward a sale.
Publish on a rhythm your team can keep, across your blog and every social channel, planned weeks ahead.
Keep quality and claims consistent as volume grows, with clear rules for voice, sources and sign-off.
Write researched articles and guides on what your buyers search for, each fact checked against your sources.
Interview customers with real results, write their story from problem to result, and get their sign-off.
Turn deep research into downloads your buyers trade their email for and your sales team can share.
Turn your founder's know-how into posts and articles in their own voice that earn your buyers' trust.
Write posts, captions and short video scripts in your brand voice, shaped for each platform you post on.
Get approved posts scheduled to every channel on a steady cadence, with a person signing off each one.
Write pages that walk a visitor toward a decision, built on page structures already proven to convert.
Write welcome, follow-up and win-back emails that bring readers and customers back, each checked before it sends.
Script short videos, product explainers and customer stories, and run the shoot through to the final cut.
Filum.aiAI agents for customer experience, built for Vietnamese businesses
R3Safety scores for the everyday products parents buy
Seya HealthFiber gummy supplements formulated for women
WhippleWoodTax, accounting and advisory for business owners and nonprofits
DivAgentA dividend investing platform for income investors
AIESEC in VietnamAIESEC national recruitment campaignBefore planning or writing anything, I learn what you sell, who buys it and what you may never claim.
I check what exists, what earns attention and what puts the brand at risk.
I decide what you publish and why, starting with the content closest to a sale, and turn it into a calendar.
Each piece starts from what already ranks or sells and from your customers' own words, then AI and I draft it.
I edit each draft by hand, check every claim, then publish and check the live page your readers see.
I check what each piece earns, adjust the plan and hand it to your team when you are ready.
Social posts and carouselsEducation carousels, product posts and checklists that teach first and sell second.Click any post to see it full size.
Product-safety carouselsTop picks, swaps and guides, each with prices and proof on every slide.Click any post to see it full size.
A monthly posting kitA month of carousels, blog shares and event posts for an accounting firm, each with its caption.Click any post to see it full size.
B2B social postsPosts that explain AI products and share company news for a B2B audience.Click any post to see it full size.Lifecycle email flowsWelcome, abandoned cart, order, win-back and billing emails, written and designed as one system.Click any email to read it in full.Founder-voice lifecycle emailsPlain-letter emails in the founder's voice, from welcome to monthly swap and survey.Click any email to read it in full.Customer case studiesStories built from customer interviews, each with the problem, the fix and the result.Click any case study to read it in full.Health journal articlesResearched articles on women's health, each claim sourced and checked.Click any article to read it in full.Accounting guidesEvergreen guides on budgeting, benchmarks and tax rules, rebuilt to rank and answer client questions.Click any article to read it in full.B2B articles and ebooksLong-form articles and gated ebooks on AI agents and customer service automation.Click any article to read it in full.The tools I use for Content strategy and production work, across the projects above.
Google Search Console
Semrush
Perplexity
Google Keyword Planner
Bing Keyword Planner
ChatGPT (OpenAI)
Google Gemini
Claude
DeepSeek
GLM (Zhipu AI)
Kimi
n8n
Google Sheets
Slack
Figma
Canva
CapCut
WordPress
Shopify
Buffer
Publer
Meta Business Suite
Pinterest
TikTok
Facebook
Instagram
YouTube
X
Threads
Klaviyo
Smartlead
Brevo
ActiveCampaign
Resend
The questions I hear most before a project starts.
From real buyer questions, in order of how close they sit to a sale. I read customer calls, talk to sales and check search data. At Seya Health that put an FSA and HSA reimbursement guide first, and it reached Google's first page within two weeks.
Yes. AI and I work as one team: I set the brief and the angle, AI drafts inside a pipeline I built, and I edit, fact-check and sign off every piece. Automatic checks then scan for banned claims and missing disclaimers. On Seya Health's ad copy, the scan caught five stray dashes and two leftover competitor words that my own read had missed.
Yes. For Seya Health, a women's fiber supplement brand, every number and claim traces back to one product-spec file and an approved claims list. I dropped ad angles the product could not support, such as weight loss and blood sugar.
I pick customers with real results, write the questions and run the interview myself, then tell the story from problem to result. The customer approves the draft before it goes live. That method produced 12+ case studies at Filum.ai and WhippleWood's first two.
The plan itself takes a few weeks. Search results take longer: at Seya, non-brand searches in Google's top 10 went from 0 to 148 in three months. Case studies pay off as soon as sales can send them, and engagement needs a full quarter of data to read fairly.
Yes. I can interview your experts and turn their input into drafts, edit what your writers produce, or hand over a playbook so your team runs the process. For Seya Health I wrote an editorial playbook of 12 phases and 21 templates that now runs three publisher sites.
It depends on the format and how many checks it needs. On Seya Health I published 65 new articles from July to October 2026 alongside the translation work, and one new guide reached position 6 on Google within two weeks. On WhippleWood I rebuilt 12 guides in two months.
The ones your buyers already use, and only as many as you can keep active. For Filum.ai, a B2B software company, that meant long LinkedIn posts for professionals and short videos on TikTok, Reels and Shorts, and the channels grew to 700,000+ views a month. For R3, a site for parents, every approved post goes out on six channels.
Not on its own. For DivAgent I published 40 Instagram posts on schedule in about seven weeks, and the account still had 3 followers. Cadence keeps a channel alive, but reach comes from formats people share, cross-promotion and some paid boosting, so I plan those from the start.
Yes. I took Seya Health's journal into seven languages in one week: 595 pages, each written against a claims glossary for that language and reviewed before it went live. A live audit found 334 of 340 correct, and the other six were fixed the same day.
It depends on whether you need the plan, the writing or both, how many channels you run and how much research each piece needs, so I quote after a short call. Tell me what you need to publish on the contact page, and I send a plan and my rates by email or on Zalo.
Tell me what you publish today, who you want to reach and which channels you run. I reply within one working day.
