A dividend investing platform for income investors.

DivAgent is a Renn Labs venture: a dividend investing platform built as two apps, a portfolio tracker for retail investors and a learn and research site, on a shared Supabase backend, serving retirees, early-retirement savers and other income investors who build around dividend-paying ETFs and stocks.

The founder built it alone over the 2025 holidays and shipped it live in early January 2026 with no SEO or marketing system behind it: no content calendar, no social presence, broken pages, and a sitemap Google had barely started crawling.

Ryan Nguyen, Renn Labs' Chief of Staff, handed me the venture on 5 January 2026. I started as its marketing operator and within three weeks was fixing the site directly in its own codebase, since the founder needed engineering support as much as marketing.

Average Google position sat at 39.5 when I started the SEO sprint in late January, invisible past page four, and there was no page for the thing investors actually do: weigh one ETF against another before choosing.

Within two months, average position moved to 8.8 and quarterly Google clicks grew from 44 to 107. Not everything held: about 55% of the site's 2,442 sitemap URLs are indexed by Google today, unevenly split across its page types.

Where it started

1. No marketing system at all

   DivAgent launched with no content calendar, no social presence and nobody posting.

2. A site Google hadn't indexed yet

   Several pages 404'd, the sitemap had bugs, and the site sat on page four of Google, effectively invisible.

3. No page for the thing investors actually do

   Dividend investors compare ETFs before they choose one, and the site had no comparison page for that, even though it already had the ticker data to support it.

4. One person covering both marketing and engineering

   Once I started fixing bugs directly in the codebase, every channel ran through one person, with no code review on any of it.

I treated this as one combined SEO and engineering sprint, not a plan handed off for someone else to build. Dividend investors compare ETFs before they choose one, so the site needed a real comparison-page system, and the ticker-detail pages needed to read as analysis worth citing, not a data dump. I got GitHub, Vercel and Supabase access on 22 January and started shipping fixes straight into the codebase.

Alongside the search work, I owned a site-wide UI pass end to end: a homepage and portfolio-builder-flow rebuild, plus new tools pages, including a NAV erosion calculator that now earns well above the site's average click-through.

I also wired up DivAgent's first funnel tracking and ran an index-coverage audit across every page type the site generates, turning a guess about what to fix next into an ordered list.

Separately, I built DivAgent's first content calendar and editorial framework, then owned its social presence end to end: an AI-driven image pipeline and a video template that generated every post, run on a weekly cadence across all three channels.