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Websites and landing pages that turn visitors into customers.

I plan, write and build your pages on templates you can reuse, with SEO and tracking in place before launch.

  • 3x+

    Google clicks after every site I rebuilt

  • 1,900+

    Pages live across the sites I built

  • 90%+

    Of pages indexed by Google after launch

  • 95

    Mobile PageSpeed on the DivAgent site I rebuilt

What I handle

I plan, write and build the pages your buyers land on, from a full site to one landing page for an ad. Each page gets one job, and its copy, structure, structured data and tracking are set before it goes live. AI and I build together on your platform, and I test and sign off every change.

Book a website call

  • Website strategy and site architecture

    Plan every page around one job for your buyer, so visitors always know where to go next.

  • UX design and wireframes

    See every page as a wireframe and approve the layout before a single page is built.

  • Landing page design and build

    Get a page for each ad, launch or offer, with one clear action and tracking tested before spend.

  • Website copywriting

    Get every page written for you, in your voice and inside the claims you can back up.

  • Page templates and design systems

    Turn each page type into a reusable template, so the next product or comparison page needs no rebuild.

  • Shopify store builds

    Get your Shopify theme, checkout and subscriptions set up, with one buy box every landing page reuses.

  • Website redesigns and migrations

    Rebuild or move your site while protecting your search traffic, with every old address redirected and checked.

  • SEO-ready builds

    Launch pages with structured data, speed and crawler access built in, so they can rank from day one.

Case studies

Projects where I did this work, each with the results it moved.

View all work

How a project runs

  1. DiscoverWeek 1
  2. PlanWeeks 1 and 2
  3. WriteWeeks 2 and 3
  4. BuildFrom week 3
  5. LaunchBefore and after go-live
  6. HandoverAfter launch

Step 1 of 6Week 1

Learn where your site stands

I start with access to your site and its numbers, so we know what happens today.

  • Access to your website, analytics and ad accounts
  • Purchase, lead and sign-up tracking checked on every platform you use
  • A record of today's pages, traffic and conversions to compare against

Step 2 of 6Weeks 1 and 2

Plan the pages

I find what your buyers search for and compare, then give every page one job.

  • Competitor and search research, including pages that already convert
  • A site map and URL structure for every page type
  • A template plan for pages you will make again: products, comparisons, locations, launches
  • A redirect map if any address changes

Step 3 of 6Weeks 2 and 3

Write and wireframe

I write the copy and lay out each section before any design or build starts.

  • Page copy for every section, checked against the claims you can back
  • Wireframes for each page type
  • The one action each page asks for, with its form or checkout

Step 4 of 6From week 3

Design and build the pages

AI and I build the pages on your platform, using your brand kit or theme.

  • Reusable templates and shared parts, such as one checkout block for every landing page
  • Checkout, subscriptions, forms and lead routing connected
  • Structured data, crawler access and fast, mobile-first pages
  • Every change reviewed before it ships

Step 5 of 6Before and after go-live

Test and launch

Nothing goes live until it passes the checks, and I check it again once it is live.

  • A test purchase or lead from click to confirmation
  • Conversion tracking confirmed on every ad platform before spend
  • Automatic checks for broken links, missing titles, redirects and wrong content
  • Redirects checked on the live site

Step 6 of 6After launch

Improve and hand over

I watch how the pages perform and keep improving them, then hand over what your team needs.

  • New landing pages built from the same templates as offers change
  • Fixes ranked by what the numbers show
  • A written guide to the templates and how to publish changes
  • Support afterwards, if you want it
  • Shopify store and landing pagesA storefront and 52 page templates built for a supplement brand, from product pages to landing pages.
  • Product reviews web appA reviews site with category, product, comparison and guide pages, built to rank and convert on any screen.
  • Investing platform and comparison pagesA finance site with a comparison system of 2,442 pages, each answering one question investors search for.
  • B2B website pagesSix pages that walk a buyer from the first visit to pricing, for a B2B AI software company.
  • Stow Da NangBooking site for a storage businessA booking site for a luggage storage business in Da Nang, with its operations run in Lark.
  • Rosie portfolioDesigner portfolioA portfolio site for a designer, built in Next.js.

My tool stack

The tools I use for Web design and development work, across the projects above.

Planning and wireframes

  • Figma
  • Lovable

Building and shipping

  • Shopify
  • WordPress
  • Vercel
  • Supabase
  • Stay AI
  • Strapi

Testing and launch checks

  • Playwright
  • PageSpeed Insights

Tracking and conversion

  • Google Tag Manager
  • Google Analytics 4
  • Microsoft Clarity
  • Meta Ads Manager
  • Google Ads
  • TikTok Ads
  • Microsoft Ads

Common questions

The questions I hear most before a project starts.

Do I need to provide the copy and images?

No. I write the copy as part of the build, and for Filum.ai I wrote every word on six pages before design started. If you have a brand kit and photos, I work from them. If you have your own copy, I edit it to fit the page.

Do you design the look of the site?

I design the pages on what you already have: your brand kit, a licensed theme or a component library. On Seya I built the Shopify theme from the client's brand kit. If your brand needs a new visual identity, I tell you before we start and work with a designer.

Which platforms do you work on?

Shopify, WordPress and custom-built sites. Seya runs on Shopify, a US real estate brand and WhippleWood on WordPress, and R3 and DivAgent are custom builds. I pick the platform with you based on who will edit the pages after launch.

Do I need a developer?

Not for most marketing pages. AI and I build them on your platform, and I review, test and sign off every change. For app logic, payments with sensitive data or a large custom back end, I work alongside your developers.

Can you work with my designers and developers?

Yes. At Filum.ai I wrote and wireframed the pages and managed the design and development teams through launch. On other projects I own one layer, such as the page structure, redirects and structured data, and hand it over with notes.

Will a redesign hurt my search rankings?

It can, if addresses change without redirects. I map every old address to its new one before launch and check the redirects on the live site, as I did for WhippleWood's split into two sites and a real estate brand's new URL structure.

How much does it cost?

It depends on how many page types you need and the platform you are on, so I quote after a short call. Tell me about your site and the pages you need on the contact page, and I send a plan and my rates by email or on Zalo.

Let's build pages your buyers can act on

Tell me about your site and the pages you need. I reply within one working day.

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