I find the channels that bring paying customers, test offers and creative fast, and move your budget to what the numbers prove works.
3,000+
Leads, sign-ups and registrations brought in
40%
Lower cost per lead on real estate listing ads
15% → 54%
Win rate at an accounting firm once every lead was qualified
I run the work that turns attention into leads, sign-ups and sales: ads, landing pages, email, offers and the material a sales team pitches with. Every channel starts with tracking, a clear target and an end date, and you get an answer for each one, even when the answer is no.
Know where your next customers will come from, with weekly targets that show early what is working.
Run social ads that test several creatives at once and move your budget to the ones bringing leads.
Get ads built from what already sells in your market, with every claim checked before launch.
Get a landing page for each offer, with every lead sent straight to follow-up by text or email.
Bring customers back with welcome, cart and win-back emails, sent at the right moment without flooding inboxes.
Reach prospects with cold email sequences on safe send limits, and get a clear verdict on the channel.
Set free and paid tiers and a pricing page that promises only what you can deliver.
Give your sales team a company profile, proposals and customer stories to use in every pitch.
Thomas EcheaLetting the test pick the winner
Seya HealthFiber gummy supplements formulated for women
R3Safety scores for the everyday products parents buy
WhippleWoodA cold outreach test, closed out cleanly
Filum.aiAI agents for customer experience, built for Vietnamese businesses
AIESEC in VietnamAIESEC national recruitment campaignBefore any money goes out, I make sure every lead and sale gets counted.
I study what already works in your market, then set a target for every channel.
I build each path from first click to follow-up once, so the next campaign reuses it.
I launch with several versions at once and safety limits in place from the first send.
Each channel gets a weekly read and a fixed date to decide on.
The playbooks and kits stay with your team, so the work keeps going without me.
Listing ad funnels: from cold ad to booked tourCarousel and static ads that rotate traffic across four landing pages, with retargeting and a lead reply within five minutes.Click any funnel to see it full size.Lifecycle email: 24 emails across 7 flowsWelcome, browse, cart, order, post-purchase, win-back and billing emails, from first sign-up to subscription.Click any email to read it in full.
Founder-voice emails timed to the next purchasePlain letters from the founder that follow a parent's next buying decision instead of a fixed drip schedule.Click any email to read it in full.Cold email: ten angles tested at onceTen plain-text emails, one angle each, sent to a list split ten ways to find the message that lands.Click any email to read it in full.
Cold email: a five-touch sequence for franchise ownersA 16-day sequence to Woodhouse Day Spa owners for an accounting firm, from a compliance hook to a free benchmark report.Click any email to read it in full.
A sales kit for the business development teamCompany profile, flyer and proposal templates that carried one brand story into every pitch.Click any piece to see it full size.The tools I use for Growth and product marketing work, across the projects above.
Meta Ads Manager
Google Ads
TikTok Ads
Microsoft Ads
Google Tag Manager
Google Analytics 4
Klaviyo
Smartlead
Brevo
ActiveCampaign
Dripify
Resend
Shopify
Stay AI
PostHog
Playwright
FigmaGoogle Keyword PlannerBing Keyword Planner
The questions I hear most before a project starts.
Growth marketing brings people in and turns them into leads and customers: ads, landing pages and email. Product marketing decides what you say about the product and to whom: positioning, pricing and tiers, and the kit your sales team uses. I do both, because a campaign works better when the offer behind it is clear. On R3 I designed the free and Premium tiers and wrote the email program that brings parents back.
Paid social ads, landing pages, lifecycle email and cold email are where my live work is. For a US real estate brand, two Meta listing campaigns brought 56 leads in four weeks. I have set up tracking and keyword research for Google, Bing and TikTok ads, but I have not yet run a search campaign as the main channel, and I tell you that up front.
I end the test on the date we agreed and tell you the result. For WhippleWood I ran a 5-email cold sequence to 46 franchise owners. Two replied, neither was interested, and no meetings came from it. I closed it on schedule and recommended moving the effort to warmer prospects.
I run several creatives in one ad set, let delivery show which one brings leads, then keep adding new versions against the winner. On the real estate listings, one static image per property brought 93% of the leads, while carousels brought close to none. That shows what wins, though it is not a strict A/B test, so for a question that needs a clean answer I set up a split test.
AI and I work as one team. It drafts inside a structure I set, and I pick the angle with you, check every fact against your product sheet and sign off before anything ships. For Seya Health, a supplement brand where health claims are tightly limited, a script checks every ad for banned claims. It caught seven issues a careful read had missed.
It depends on the channel. Paid ads show leads within days of launch: the real estate campaigns had 56 leads after four weeks. Lifecycle email takes a few weeks to build and test before it sends, and Seya's 24 emails went live five weeks after the work started. I set a review date for every channel at the start.
It depends on the channels, how much needs building and your ad budget, so I quote after a short call. Tell me about your offer and your current numbers on the contact page, and I send a plan and my rates by email or on Zalo.
Tell me what you sell, who buys it and what you have tried so far. I reply within one working day.
