Most teams bought AI tools and kept working the old way. I rebuild the work around AI.

I'm Huy, a marketer with 4+ years across content, SEO, brand, social, events and growth, for B2B SaaS, ecommerce, real estate, professional services, fintech and a youth non-profit.

Every market is different. The method holds: a sharp plan, the system that runs it, and a person who signs off on everything before it goes out. That's how a brand gets more done with the people it already has.

Start a project with me Read my case studies

4+years in marketing
3+years in AI marketing
13AI systems built
52projects shipped
8brands helped
6industries
82tools mastered

Where I stand

Most marketers bring the craft. Most AI specialists bring the tools. I sit in the corner where both meet.

Dinh Huy Nguyen, portrait — LowMarketing craftHigh

AI content production
Social content automation
Programmatic SEO
AI search visibility
Marketing analytics
Lifecycle automation
Multilingual localization
Brand governance
Risk and compliance monitoring
Customer insight to sales content
Go-to-market
Content and SEO
Social and video
Brand and PR
Events
Growth and retention
Sales enablement
B2B SaaS
Ecommerce and DTC
Real estate
Professional services
Fintech
Youth non-profit

Marketers who use AI. Strong at the craft, and use AI as a faster way to do each task by hand.
AI specialists. Can build the automation, and need someone to tell them what good marketing looks like.
Starting out. Still learning the craft and doing every task by hand, with no system behind the work yet.
Me. I plan the marketing and build the system that runs it, so the work holds up after the first month.

How I got here

I came into marketing wired to make things work in the real world. When AI arrived, I rebuilt the way I work around it, one system at a time, until it ran under everything I build.

All 6Experience 4Personal projects 1Education 1

Experience

4 organisations

Product Marketing Specialist
Renn Labs
Nov 2025 to Jan 2027
An AI venture studio that builds AI products and runs marketing for US-market ventures and partner businesses.
- Owned go-to-market for 6 projects, pairing marketing strategy with AI research: customer and competitor analysis, the ideal customer profile, positioning and launch plans, set with the founding team.
- Designed and built the studio's AI marketing systems: agent workflows for research, content, social publishing, analytics and campaign execution, each with a human approval step before anything goes out.
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- Turned each brand's voice, tone, visual identity and messaging guidelines into rules for AI content pipelines across blog, website, social, newsletter and short-form video, with me editing and signing off.
- Planned and launched multi-channel campaigns with AI built into each channel: product websites made with AI-assisted development, social and email sequences from sign-up to re-engagement, and tested Meta ad campaigns.
- Built the analytics backbone for all 6 projects: clean GA4, Google Tag Manager and Meta Pixel tracking, bot-traffic filtering, live performance dashboards, and an AI-assisted weekly funnel review that sets the next week's priorities.
Marketing Executive (Product and Brand)
Filum.ai
Jan 2024 to Oct 2025
A B2B SaaS company building AI agents for customer experience, used by brands such as KPMG, Audi Vietnam and GS25.
- Built the full-funnel B2B content engine, growing monthly organic traffic by about 40% and the brand's authority in its category.
- Directed PR and corporate communications: 60+ media placements across 15+ outlets and an official press hub.
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- Ran Vietnam CX Pioneers, a 16-event flagship series with 2,000+ executive registrations at about 90% satisfaction.
- Produced a multi-format video and social program that grew to 700,000+ monthly views.
- Wrote 12+ customer case studies for sales enablement.
- Designed AI workflows that made content production about 50% more efficient.
Talent Acquisition and Employer Branding
Base.vn
Aug 2022 to Feb 2023
A B2B SaaS platform for business management, used by 10,000+ businesses such as Vingroup, ACB and Decathlon.
Marketing and Recruitment Projects Lead (Events and Campaigns)
AIESEC in Vietnam, earlier Senior Marketing Executive (Projects)
Aug 2021 to Jan 2024
The world's largest youth-led organisation, with 7,000+ partner organisations in 106+ countries.
- Led multi-channel recruitment and brand campaigns that reached 146% of target and brought in 1,900+ qualified leads.
- Ranked first in the country for campaign performance.
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- Ran candidate and event journeys from first contact to onboarding: 9.4 out of 10 satisfaction and 92% retention.
- Worked with universities, NGOs and media to widen reach and win sponsorships.

Personal projects

1 project

Stow Da Nang
Freelance marketing partner
Jun 2026 to present
A staffed luggage storage counter near the Marble Mountains in Da Nang, for travellers who need bags held for the day and expats who store for weeks or months.
- Owned search end to end: a local SEO audit, an entity and keyword map built on how travellers and expats search for luggage storage in Da Nang, and a site architecture of booking, pricing, trust and guide pages.
- Built on-page optimization into every page: a standard page structure, structured data for the business, its services and FAQs, and 23 Da Nang travel guides written to one content playbook.
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- Set up the crawl, indexing and local search framework: sitemaps, crawler access rules, Bing Webmaster Tools and the Google Business Profile copy.
- Planned and implemented AI answer engine readiness: an access policy for each AI bot, an llms.txt summary of the business, and a tracker for whether AI assistants cite it.
- Built the website with AI-assisted development and set it up end to end: domain purchase and configuration, and a booking form with live pricing that confirms on WhatsApp.
- Connected bookings to Lark, the business's management tool: a standard bookings base, a form for extending a booking, and an operations dashboard.
See Stow Da Nang

Education

Bachelor of Commercial Business
University of Economics Ho Chi Minh City (UEH)
Oct 2020 to Dec 2023
GPA 3.68 out of 4, ranked 15 of about 300 in Commercial Business.
- 100% Academic and Extracurricular Excellence Scholarship, fall 2023
- 100% Academic and Extracurricular Excellence Scholarship, fall 2021
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- 50% Academic and Extracurricular Excellence Scholarship, spring 2021
- 50% scholarship for a high entrance exam score, fall 2020

What to expect working with me

Four things my teams can count on. Click a card to turn it and see what it means for you, and the proof.

TODO: a photo of you for "Determined" in src/content/profile/main.yaml (about, expect, photo).Determined
Give me a target and I'll build the plan to hit it.What it means for youYou get a written plan with owners and dates before the work starts, and a clear line from the target to every task.ProofR3: a plan for every channel, then the systems that ran it.
TODO: a photo of you for "Practical" in src/content/profile/main.yaml (about, expect, photo).Practical
I pick the version that ships and can be measured.What it means for youNo theory decks. Every idea comes with how we'll know it worked.ProofR3: I stopped the daily page changes, and Google clicks rose 5.9x in three months.
TODO: a photo of you for "Calm" in src/content/profile/main.yaml (about, expect, photo).Calm
When something breaks, I stay steady and fix it.What it means for youYou hear about a problem with the fix already in hand, plus an alarm so it can't fail quietly again.ProofR3: I found scheduled jobs that had never run, fixed them and added alerts.
TODO: a photo of you for "Fast" in src/content/profile/main.yaml (about, expect, photo).Fast
I move on an opportunity while it's still open.What it means for youIdeas turn into finished, live work in weeks.ProofR3: 38 categories taken live in 11 weeks.

Skills and tools

The skills behind the services I offer, and the 82 tools I use to deliver them, sorted by the job they do.

Strategy and brand
I set where a brand plays and what it says before anything is made.
- Go-to-market strategy
- Brand positioning and messaging
- Content and editorial strategy
- PR and event marketing
AI marketing systems
I build the AI workflows that let one team do more, with a person approving what ships.
- AI agent and workflow design
- Marketing automation and CRM
- Generative AI content and creative
- AI governance and quality control
Channels and growth
I run the channels hands-on and judge each one on leads and revenue.
- SEO and AI search visibility
- Social media strategy
- Performance marketing
- Lifecycle and email marketing
Web, data and delivery
I build the pages, make the numbers trustworthy and keep several brands moving at once.
- Websites and landing pages
- Marketing analytics and attribution
- Multi-brand project management
- Stakeholder management