Fiber gummy supplements formulated for women.

Seya Health needed an entire marketing function built from zero, with one person running it. From July 2026 I built six connected systems instead of six separate jobs: search and content, the Shopify site and its landing pages, the ad-creative and compliance-scan pipeline, the D2C and cold-outreach email programs, AI image and video production, and a three-site ad-whitelisting publisher network.

Search carried the clearest proof. Non-branded queries went from 6 to 2,034 between February and September 2026, with 148 reaching Google's top 10, and translated pages, built by the same automation, now earn 43% of total impressions. Around search, the other five systems run every week: the site ships a new launch page on shared components instead of a new build each time, the email programs run on their own send-cadence logic, and the publisher network runs on one shared, automated pipeline instead of three separate ones.

Every system was built solo, so each one had to prove itself before it could be trusted: a scripted compliance scan that catches what a hand-check misses, a theme audit that catches a live page serving the wrong content, and a cold-email program that survived a forced platform switch one day before launch without missing the date.

Seya Health sells fiber, creatine and cycle-and-hormone supplements formulated for women, sold online. It is a Renn Labs partner business: an external client, not a Renn-owned venture, run under an embedded-marketing-team arrangement rather than a fixed scope of deliverables.

Its customers are US women researching a specific health concern, fiber intake, PMS, perimenopause, who land on a comparison or buying-guide page from search or a paid ad, and who need the brand's health claims to read as credible and compliant in a tightly regulated category.

I joined in July 2026 as Seya's only hands-on marketer, building search, the site, ad creative, email and AI visual production myself.

Where it started

1. No site, no ads, no content, one person

   Seya needed a production Shopify store, launch creative, and a content program before any paid ad could safely run, with no team behind any of it.

2. Nobody was looking for Seya

   Before July 2026, Seya showed up in Google only when someone already typed its name, in a category where health claims are tightly limited.

3. Shopify fails quietly

   A theme push can succeed against the wrong theme, and a published page can silently fall back to stock demo content, both with zero error. An audit caught about ten live pages doing exactly that.

4. A cold-email platform switch, one day before launch

   The client's final call moved the cold-outreach program from one sending platform to another with the launch date already set, forcing a full rebuild under a real deadline.

I handled 5 services for Seya Health. Each one below follows the same path: the problem, the solution, how I built it and when, the results, and what I took from it.