Youth leadership through international exchange.
I led a recruitment campaign that ranked first in the country, and built the systems that ran it.
- Industry
- Youth non-profit
- Timeline
- Jul 2022 to Nov 2023
The services
Growth and product marketing
#1Ranking within AIESEC in Vietnam- AIESEC national recruitment campaign
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- AIESEC event platforms
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- HR management dashboard
- Delegate journey mini-CRM
- Team management workspace
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- Marketing performance tracking system
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The challenge
AIESEC in Vietnam: A youth leadership non-profit running national recruitment and exchange programmes.
Where it started
The starting point
AIESEC in Vietnam recruited members each cycle through a national campaign, with volunteer teams and no shared systems for tracking candidates or performance.
My approach
I handled 4 services for AIESEC in Vietnam. Each one below follows the same path: the problem, the solution, how I built it and when, the results, and what I took from it.
The campaign and the systems were one piece of work: the mini CRM and the dashboards told the team where each candidate was and which message worked.
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The impact
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Project results
- 146%
Of target reached
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- 94.6%
Candidate NPS
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