AI agents for customer experience, built for Vietnamese businesses.
I took Filum.ai from near-empty channels to 700,000+ monthly social views, and built the content engine behind it.
The services
SEO, AEO and GEO
~40%monthly organic traffic growthTop 3Google rankings for key terms- Built the keyword strategy from research into the ideal customer's pain points, mapping each article to a real buyer question
- Built on-page SEO into the editorial workflow: search-led briefs, page structure and optimization before every article publishes
- Built search-ready drafting into the AI blog engine: every draft arrives researched and outlined for my review
TODO: add a picture of this work to serviceImages in this client's file.
Content strategy and production
700,000+monthly views200,000+monthly reach120+new Facebook followers a month8content channels under one strategy12+case studies published190+in-depth articles published- Repositioned Filum.ai's channels from broadcast pages to a B2B community built on three pillars: product in action, expert-led education and client success stories
- Built a platform-native content mix: long-form LinkedIn thought leadership and short-form video for TikTok, Reels and Shorts
- Ran publishing on the content automation engine, with my approval on every post before it went live
- Owned Filum.ai's content strategy across every channel: blog, news and press, social, website pages, ebooks and templates, case studies, video, and event content
- Diagnosed the content gaps through research into the ideal customer's pain points and keyword research, then set the content roadmap around real buyer problems
- Planned each channel's job in the funnel: blog and social for awareness, gated ebooks and video events for lead capture, case studies and customer videos for the sales stage
- Proposed and planned the premium content program: research-led topics such as AI agents and CXM, chosen for gated ebooks, templates and video events
- Designed the case study program: how customers are selected, the interview method and the challenge, solution and impact story format
- Ran the editorial pipeline end to end: briefs, writing, editing and on-page SEO for every blog article
- Wrote and produced the gated content library: ebooks, templates and recorded video events
- Wrote every written case study from first-hand customer interviews, through customer approval to publishing
- Owned customer success video production end to end: customer research, the interview questionnaire, vendor selection, on-site setup and filming at the customer's location, post-production, assembly and the final cut
- Scripted and produced short-form education videos on AI agents for TikTok, Reels and Shorts
TODO: add a picture of this work to serviceImages in this client's file.
Brand, PR and events
16+events organized2,000+registrations~90%average CSAT score66+official announcements published40+media publications15+top-tier outlets- Owned the Vietnam CX Pioneers series end to end, from the first workshop in March 2024 to the AI-Powered CX Summit in October 2025, across online, offline and hybrid formats
- Built the integrated marketing plan for the series: one promotion engine reused from event to event
- Managed speaker, partner and vendor relationships for every event
- Produced the series' brand narrative and full creative kit: key visuals, event pages and promotion assets
- Built the corporate narrative through the news hub: one voice across owned and earned media
- Owned the visual identity across every customer touchpoint, designed in Figma and Canva: social, sales decks and event materials
- Translated the brand strategy into the sales team's visual and narrative toolkit
- Carried one brand narrative across the full Vietnam CX Pioneers series and every asset in it
- Built the corporate news hub from the ground up and ran its official announcement program
- Led the fundraising announcement campaign end to end: media relations, pitches and placements
- Built the media relationships and pitch process behind earned coverage, at an optimized cost
AI video production
1,600+YouTube views on the product overview- Produced Filum.ai's product overview video with an AI-cloned voice-over: creative planning, script, design elements and voice cloning
- Directed the edit through a written brief for the video editor, through to the final cut published on YouTube
TODO: add a picture of this work to serviceImages in this client's file.
AI workflow automation
~70%of the blog process automated4AI workflows built for the marketing team- Built the social content automation engine in n8n: AI drafting from a content sheet, an approval loop, multi-platform publishing and reporting
- Built the AI blog engine that turns a topic into a researched, structured WordPress draft, with a human review gate before anything publishes
- Built the case study engine: input gathering across teams, customer validation and AI drafting into one standard structure
- Built the insight engine that turns customer call transcripts into content and campaign ideas, using AI analysis against market context
- Owned every workflow end to end: workflow design, prompts, and the human-in-the-loop checkpoints for quality and brand voice
TODO: add a picture of this work to serviceImages in this client's file.
Growth and product marketing
300+ebook and template downloads500+video downloads- Built the sales enablement kit for the business development team: company profile, A5 flyer, AI Agent proposal and industry proposals
- Led the product overview animation video end to end: creative planning, script, design elements, AI voice cloning and the editing brief for the video editor
- Put the customer success videos and case studies to work as sales proof for the business development team, used to handle objections
- Built the gated lead-magnet funnel that captures high-intent leads through premium content
TODO: add a picture of this work to serviceImages in this client's file.
Web design and development
6key pages shipped- Researched competitors, user needs and business goals to define one clear job for each page
- Planned and shipped six pages that take a buyer from first visit to pricing: news and press hub, customer success showcase, partner hub, event listing and detail system, comparison pages and pricing page
- Owned content architecture and wireframes: narrative flow, all page copy and low-fidelity wireframes from discovery to conversion
- Managed delivery end to end with the design and development teams, from wireframe to high-fidelity launch on schedule
The challenge
Filum.ai sells AI agents for customer experience to Vietnamese businesses. When I joined in January 2024, it had no marketing process. The only activity was a blog and social posts, with no plan behind either.
The harder problem was the product itself. AI agents and CX management were new ideas in Vietnam, and buyers had to understand them before they would ever talk to sales.
There was also no proof to sell with. Sales had no case study library, and every channel had to be planned, made and published on a startup's budget.
I piloted and built the go-to-market from there: one content strategy across every channel, from the blog, press and social to ebooks, case studies, video and a 16-event series, plus four AI workflows so the output could keep up with the plan.
The result: 700,000+ social views a month, a 190+ article blog with monthly organic traffic up about 40%, 2,000+ event registrations at about 90% satisfaction, and coverage in 40+ publications.
Where it started
A product buyers couldn't picture
AI agents for customer experience were new to Vietnamese buyers. The product had to be explained before it could be sold.
No marketing process
Before I joined, marketing was a blog and social posts, with no process, plan or go-to-market tactics behind them.
No proof for sales
There was no case study library, so the business development team had no customer stories to point a buyer to.
A startup's resources
Every channel had to be planned, made and published with a startup's team and budget.
My approach
Filum.ai had no go-to-market playbook, so I piloted one tactic at a time and turned the ones that worked into running programs. It started with the buyer: research into the ideal customer's pain points and search behavior set one content strategy for every channel, and gave each channel a job: awareness, lead capture or the sales stage.
Then I ran production myself: 190+ blog articles, gated ebooks and templates, written case studies, and customer success videos filmed on location, plus a product overview video voiced through AI voice cloning.
To keep that pace on a startup's resources, I built four AI workflows in n8n, for social, the blog, case studies and customer insight. Every one of them stops for my review before anything goes live.
And I took the brand off the page: the Vietnam CX Pioneers series for CX leaders, a press program that reached 40+ publications, and a sales kit the business development team pitched with.
- Researched the ideal customer's pain points and search behavior, then set one content strategy across every channel
- Built the blog into a knowledge hub, with on-page SEO in every article
- Turned broadcast pages into a B2B community on three content pillars
- Built four AI workflows in n8n, each with a human review step
- Ran the Vietnam CX Pioneers series from the first workshop to a hybrid summit
- Gave sales case studies, customer success videos and a full asset kit
My tool stack
I built Filum.ai's content workflows on n8n and WordPress, and designed the brand's assets in Figma and Canva.
n8n
WordPress
ElevenLabs
Figma
Canva
The impact
Filum.ai ended up with an audience it owns. Social went from broadcast pages to 700,000+ views and 200,000+ reach a month, and the blog grew into a 190+ article knowledge hub with monthly organic traffic up about 40% and key terms in Google's top three.
The brand also stopped talking about customer experience from the sidelines and started hosting the conversation. The Vietnam CX Pioneers series ran 16+ events with 30+ speakers and partners, drew 2,000+ registrations at about 90% satisfaction, and 66+ announcements reached 40+ publications.
Sales got proof it could hand to a buyer: 12+ case studies, customer success videos filmed on location, and gated content downloaded 800+ times. What these numbers don't show is revenue. None of them ties a channel to a signed deal, and that link still needs Filum.ai's own data.
- 700,000+ monthly social views from near-empty channels
- A 190+ article knowledge hub, with key terms in Google's top three
- 2,000+ registrations across 16+ events, at about 90% satisfaction
- 40+ publications covering the company
- 12+ case studies and on-location customer videos for sales
- Four AI workflows that keep content moving, with a person at every gate
Project results
- 700,000+
Monthly social views
Per month. Source: Previous portfolio, p. 14.
- 200,000+
Monthly social reach
Per month. Source: Previous portfolio, p. 14.
- 190+
In-depth blog articles published
January 2024 to October 2025, my time at Filum.ai. Source: Previous portfolio, p. 12.
- ~40%
Monthly organic traffic growth
January 2024 to October 2025, against the same period before. Source: Previous portfolio, p. 12.
- 2,000+
Event registrations across the series
March 2024 to October 2025, the Vietnam CX Pioneers series. Source: Previous portfolio, p. 6.
- ~90%
Average event satisfaction (CSAT)
March 2024 to October 2025, the Vietnam CX Pioneers series. Source: Previous portfolio, p. 6.
- 16+
Events organized
March 2024 to October 2025. Source: Previous portfolio, p. 6.
- 40+
Media publications covering Filum.ai
January 2024 to October 2025, my time at Filum.ai. Source: Previous portfolio, p. 13.
- 66+
Official announcements published
January 2024 to October 2025, my time at Filum.ai. Source: Previous portfolio, p. 13.
- 12+
Case studies published
January 2024 to October 2025, my time at Filum.ai. Source: Previous portfolio, p. 16.
- 800+
Gated content downloads (300+ ebooks and templates, 500+ videos)
January 2024 to October 2025, my time at Filum.ai. Source: Previous portfolio, p. 15.
- ~70%
Of the blog process automated
Per article, ongoing. Source: Previous portfolio, p. 26.
