Marketing for real estate

Residential real estate teams and the marketing that wins listings and buyers.

What marketing in real estate demands

TODO: three or four things that make marketing in real estate different from other industries, in your own words.

TODO: how you adapt the work for real estate: the channels that matter most, the proof buyers need, the rules to respect.

SEO, AEO and GEO
From blocked AI crawlers and no schema to 11 crawlers welcomed and a full schema layer, June 2026 See the case
AI workflow automation
AI crawler rules managed in code, analytics and Tag Manager installed, and new pages announced to search engines the moment they publish. See the case
Growth and product marketing
56 leads across two live properties, both under the account's blended cost per lead, as of October 2026 See the case
Web design and development
A new URL structure by market and neighborhood with 301 redirects, and a related-pages module that links every neighborhood page. See the case

Thomas Echea
Google clicks 12x, June to August 2026
Real estate. 2026 to now.
SEO, AEO and GEO, AI workflow automation, Growth and product marketing, Web design and development