Marketing for SaaS
Software companies selling to businesses, where buyers research long before they talk to sales.
What marketing in SaaS demands
TODO: three or four things that make marketing in SaaS different from other industries, in your own words.
How I approach it
TODO: how you adapt the work for SaaS: the channels that matter most, the proof buyers need, the rules to respect.
Services I use in SaaS
- SEO, AEO and GEO
about 40% organic traffic growth See the case
- AI workflow automation
Broadcast pages turned into 700,000+ monthly views, fed by an engine that plans, writes, and posts with approval. See the case
- Content strategy and production
A content roadmap built from customer pain-point and keyword research, behind 190+ in-depth articles. See the case
- Growth and product marketing
Filum.ai's three-minute product overview video, planned, scripted and designed by me, with a voice-over made through AI voice cloning. See the case
- Web design and development
6 key pages shipped See the case
- Brand, PR and events
2,000+ registrations at about 90% CSAT See the case
- AI video production
1,600+ YouTube views on the product overview video See the case
Work in SaaS
Other industries
- Consumer products and ecommerce
- Real estate
- Finance and fintech
- Professional services
- Youth non-profit